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Reports
Data-driven reports on AI adoption, spend, and ROI.
The AI Impact ROI Guide
Adoption isn’t the hard part anymore — proof is. A 6-rung maturity ladder applied across sales, finance, marketing, and people; a 12-question self-assessment; and a conservative read on what moving up one rung is worth. The no-industry starting point.
Read the report → Free ReportThe AI ROI Guide for Accounting & Tax Firms
More client capacity during busy season, stronger margins on compliance work, and less time on data entry — how firms turn AI adoption into measurable ROI.
Read the report → Free ReportThe AI ROI Guide for Consulting Firms
Higher utilization, stronger realization on fixed-fee work, and more junior time on real analysis — how consulting firms turn AI adoption into measurable ROI.
Read the report → Free ReportThe AI ROI Guide for Healthcare Practices
More patients seen, fewer denied claims, and less clinician burnout — how healthcare practices turn AI adoption into measurable ROI.
Read the report → Free ReportThe AI ROI Guide for Marketing Agencies
Protected retainer margin, more experiments per client, and more time on strategy — how agencies turn AI adoption into measurable ROI.
Read the report → Free ReportThe AI ROI Guide for Real Estate Brokerages
More listings per agent, faster response times, and protected commission economics — how brokerages turn AI adoption into measurable ROI.
Read the report → Free ReportThe AI ROI Guide for Recruiting & HR Teams
Faster time-to-fill, better quality of hire, and less recruiter burnout — how recruiting and HR teams turn AI adoption into measurable ROI.
Read the report → Free ReportThe AI ROI Guide for SaaS & Tech Teams
Faster shipping, fewer rollbacks, and support teams that scale without burning out — how SaaS and tech teams turn AI adoption into measurable ROI.
Read the report → Free ReportThe AI ROI Guide for VC & Investment Firms
Every fund now asks portfolio companies how they use AI — few can put a number on what their own adoption is worth. A maturity ladder, self-assessment, and ROI read for a fund's own deal sourcing, diligence, portfolio monitoring, and LP reporting.
Read the report →How-To Guides
Playbooks for effectively implementing and benchmarking AI.
The AI Skills Guide
The small set of habits that separate people who have typed a question into AI from people who have changed how they work — picking the right tool, prompting, giving AI your context, checking its work, and turning output into real work. Six habits, plus one for your specific job.
Read the guide → How-To GuideFirst 1,000 Users
A practical playbook for taking a B2B SaaS from zero to its first 1,000 users — where to find them, how to reach out, and how to convert early conversations into paying customers.
Read the guide → How-To GuideThe AI Workflow Fit Guide
How to find where AI actually fits in your workflows — spotting the tasks worth automating, and the ones that aren’t.
Read the guide → How-To GuideThe AI Adoption Guide
A practical framework for driving real AI adoption across your team — moving people from curiosity to habit, and measuring whether it sticks.
Read the guide → How-To GuideThe TokenMaxxing Playbook
How teams quietly burn budget on AI with nothing to show for it — and how to prove, with evidence, whether your AI spend is actually paying off.
Read the guide → How-To GuideThe Org Rollup
How to roll individual and team AI impact up into an organisation-wide view — the numbers leaders actually need to make decisions.
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